Why we build
The Full Squad.
Registration in a spreadsheet, subs in a WhatsApp thread, the fixture list in somebody's head. Built alongside a non-league club, tested on years of its real fixture data, because the volunteers holding it all together deserve better than that.
The Saturday problem.
Every week the same questions come round, and volunteers are the ones holding it all together.
Where's the ground, what time's kick-off, who's paid, and which five parents still haven't replied. The answers are spread across a spreadsheet, a group chat and one person's memory, and the people holding it all together are volunteers, so it eats their evenings, all season long.
Every club deserves the public face of a big club and admin that runs itself: one place for the website, the registration, the payments and the season, so the volunteering goes back to being about football. From Club up, the site carries the club's own colours and crest, and the pricing is three published figures with a published rate on payments, so the treasurer always knows what collecting money costs.
Big-club look.
Sunday league effort. That's the whole product in six words. The badge on the shirt deserves better than a spreadsheet behind it, and nothing here needs a designer, a webmaster or a spare evening.
Spec first, alongside a real club.
Every feature is written down and argued over before anyone builds it, which is slower at the start and pays for itself everywhere after.
Spec first
The spec is signed off before the first line of code, so fewer surprises land on a club later.
Built alongside a club
A non-league club is the working reference and its real fixture data is what we test on, so nothing here was designed at a desk and hoped for. Early clubs go first in winter 2026.
What it will never do.
Features will shuffle and dates will move. These will not.
Adverts
No third-party adverts, on any plan, at any price. The only logos on a club's site are the club's own sponsors.
Selling data
We do not sell a club's or a family's data. It was never ours to begin with.
Adult-to-child messaging
No adult can message a child one to one, not a coach, not a committee member, and no setting turns that off.
Questions people ask us.
The Full Squad is a product of Reload IT Ltd, registered in England and Wales, company number 10106178. Full company and registered office details are on the terms page.
Who builds The Full Squad?
Reload IT Ltd, a UK company. It is built alongside a non-league club, so the registration spreadsheet and the Thursday-night availability chase are the problems it exists to remove.
Is a real club using it?
Not yet. The platform is not live and no club runs on it. It is built alongside a non-league club and tested on years of its real fixture data, and early clubs go first in winter 2026.
Why winter 2026 rather than now?
Grassroots clubs run on trust, children's data and other people's money, and none of that should be rushed. The spec comes first, then the code, then early clubs running it before anyone else is asked to rely on it, and we set early clubs up personally.
What happens to a club's data if it ever leaves?
Ask for a copy of everything the club is required to keep, at no charge, any time. After a cancellation you have 30 days to ask.
Want in early?
Leave your email and you get first look before launch, and first pick of a place when the doors open.